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Brand Testing Club's Blog

Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.

Your customer is looking for Christmas presents right now

Christmas is fast approaching and shoppers are in full swing searching for the perfect ...

8 key integrations that must not be missing on your e-shop

Home Do you have an e-shop and want to get the most out of it? Then you must have heard ...

UGC, Reviews
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?

Introduction Consumer behaviour changes with each generation, and this also applies to ...

Testing, Reviews
How to effectively build Brand Awareness with product testing & reviews

Introduction Product testing and customer reviews are two indispensable components that ...

Black Friday
Top 10 tips to prepare your product pages for Black Friday

Introduction Black Friday has become one of the biggest shopping events in the Czech ...

Using reviews for a successful product launch

Introduction Nowadays, with most purchasing decisions taking place online, customer ...

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Article

From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO