Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
All articles
The impact of reviews on the product cards on Heureka Group
Imagine you are choosing a new vacuum cleaner or portable speaker. What do you choose? ...
5 min
Low conversions? Time to start with the reviews!
Have you ever thought about what makes you feel confident when shopping online? Each of ...
8 min
Your customer is looking for Christmas presents right now
Christmas is fast approaching and shoppers are in full swing searching for the perfect ...
6 min
8 key integrations that must not be missing on your e-shop
Home Do you have an e-shop and want to get the most out of it? Then you must have heard ...
7 min
UGC and reviews through the eyes of generations: what's important to Baby Boomers or Gen Z?
Introduction Consumer behaviour changes with each generation, and this also applies to ...
9 min
How to effectively build Brand Awareness with product testing & reviews
Introduction Product testing and customer reviews are two indispensable components that ...
8 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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