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Brand Testing Club's Blog

Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.

Reviews and email marketing are a perfect match, find out why!

Reviews and email marketing is dream team, nothing beats a newsletter with reviews, and ...

Quality reviews make SEO work for you: 3 tips on what to look for

Reviews will boost your SEO. They provide valuable keywords, word-of-mouth and ...

What should your product review page look like

Reviews support conversions - find out more in the following overview, based on a study ...

How authentic reviews help on every step of customer journey

From initial research to purchase and recommendation, quality reviews can meet the ...

What motivates people to write reviews? A great experience, rewards and a sense of community

A large number of quality reviews will be absolutely crucial for brand trust and sales in ...

Outdated reviews reduce conversions. Fix it

How old are the reviews for your products? How about six months? In that case, you are ...

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From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO