Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
All articles
How do baby boomers perceive online reviews? Over stars they want text
There are quite a few boomers in the Czech Republic and they are a valuable target group ...
2 min
Returning products costs companies billions, stop it with quality reviews
During an economic crisis, a company needs to successfully complete maximum sales without ...
3 min
3 reasons not to cut the marketing budget during the crisis
Writing off marketing during a crisis is the second most serious corporate transgression, ...
4 min
Reviews are a good source of information. How to take advantage of it?
Reviews don't just have to help your customers. With careful analysis, you can extract ...
3 min
For positive reviews, stars are not enough: customers need long texts
Recent posts on our blog clearly suggest that the more reviews you have, the better for ...
4 min
What do reviews that actually maximize conversions look like?
When a customer reads your reviews, they are looking for very specific things to make a ...
3 min
Read
From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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