Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
All articles
Gen Z lives in a digital world; they consider a large number of high-quality reviews as a given.
Life on the internet is a second nature to them. They shop online practically all the ...
2 min
8 situations where you can make the most of your reviews
Reviews sell because they speak the language of the customer and communicate exactly what ...
3 min
Millennials like to write reviews, and they like to read them even more: they value visual content the most
The millennial generation is defined by the emergence of the internet, an interest in ...
2 min
How does Gen X shop? They're tougher on quality reviews than boomers
Gen X are often the most financially strong group in the population, and they're not ...
2 min
How do baby boomers perceive online reviews? Over stars they want text
There are quite a few boomers in the Czech Republic and they are a valuable target group ...
2 min
Returning products costs companies billions, stop it with quality reviews
During an economic crisis, a company needs to successfully complete maximum sales without ...
3 min
Read
From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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