Brand Testing Club's Blog
Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.
All articles
Even negative reviews can sell, up to 82% of buyers are looking for them
You can't please everyone. Even if you have a top product, one day something won't work, ...
2 min
Quantity vs. quality: you need both for online reviews
Reviews are about quantity as well as quality. The number of reviews directly increases ...
3 min
Testing as an effective strategy for a new product launch
Collecting reviews before the product is launched? What on earth is the point of that? ...
4 min
Marketing without reviews doesn't work: data and common sense say so
Reviews rule modern marketing, yet they can be forgotten when planning campaigns. Some ...
3 min
Do you want to buy positive reviews from us?
Of course, we always try to meet your needs. Don't expect anything else. But only within ...
2 min
Net Promoter Score: Why and how to measure it
NPS is essential in business. It strongly predicts growth potential, customer ...
6 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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