Brand Testing Club's Blog
Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.
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Millennials like to write reviews, and they like to read them even more: they value visual content the most
The millennial generation is defined by the emergence of the internet, an interest in ...
2 min
How does Gen X shop? They're tougher on quality reviews than boomers
Gen X are often the most financially strong group in the population, and they're not ...
2 min
How do baby boomers perceive online reviews? Over stars they want text
There are quite a few boomers in the Czech Republic and they are a valuable target group ...
2 min
Returning products costs companies billions, stop it with quality reviews
During an economic crisis, a company needs to successfully complete maximum sales without ...
3 min
3 reasons not to cut the marketing budget during the crisis
Writing off marketing during a crisis is the second most serious corporate transgression, ...
4 min
Reviews are a good source of information. How to take advantage of it?
Reviews don't just have to help your customers. With careful analysis, you can extract ...
3 min
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