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Brand Testing Club's Blog

Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.

How to drive better conversions with quality reviews?

Having a high conversion rate is an important element in sales. Conversions can be ...

Why you should build Brand Trust among customers as well as employees

Only a trustworthy brand will win a loyal clientele that makes regular purchases, is not ...

Why to have even average reviews

There is a huge amount of highly negative or positive reviews on the internet, but hardly ...

Reviews and email marketing are a perfect match, find out why!

Reviews and email marketing is dream team, nothing beats a newsletter with reviews, and ...

Quality reviews make SEO work for you: 3 tips on what to look for

Reviews will boost your SEO. They provide valuable keywords, word-of-mouth and ...

What should your product review page look like

Reviews support conversions - find out more in the following overview, based on a study ...

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Article

From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO