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Brand Testing Club's Blog

Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.

8 situations where you can make the most of your reviews

Reviews sell because they speak the language of the customer and communicate exactly what ...

Millennials like to write reviews, and they like to read them even more: they value visual content the most

The millennial generation is defined by the emergence of the internet, an interest in ...

How does Gen X shop? They're tougher on quality reviews than boomers

Gen X are often the most financially strong group in the population, and they're not ...

How do baby boomers perceive online reviews? Over stars they want text

There are quite a few boomers in the Czech Republic and they are a valuable target group ...

Returning products costs companies billions, stop it with quality reviews

During an economic crisis, a company needs to successfully complete maximum sales without ...

3 reasons not to cut the marketing budget during the crisis

Writing off marketing during a crisis is the second most serious corporate transgression, ...

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From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO