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Brand Testing Club's Blog

Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.

How authentic reviews help on every step of customer journey

From initial research to purchase and recommendation, quality reviews can meet the ...

What motivates people to write reviews? A great experience, rewards and a sense of community

A large number of quality reviews will be absolutely crucial for brand trust and sales in ...

Outdated reviews reduce conversions. Fix it

How old are the reviews for your products? How about six months? In that case, you are ...

Want to start collecting reviews effectively: how do we help you at Brand Testing Club?

Want to quickly collect a large number of quality reviews? With us you will do it best. ...

How to build and maintain your brand trust: 4 practical tips

A trusted brand has a loyal clientele, benefits from repeat purchases, and can withstand ...

Gen Z lives in a digital world; they consider a large number of high-quality reviews as a given.

Life on the internet is a second nature to them. They shop online practically all the ...

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From browsing to buying: How reviews influence consumer behavior

Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.

Reviews will boost your SEO