Brand Testing Club's Blog
Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.
All articles
For positive reviews, stars are not enough: customers need long texts
Recent posts on our blog clearly suggest that the more reviews you have, the better for ...
4 min
What do reviews that actually maximize conversions look like?
When a customer reads your reviews, they are looking for very specific things to make a ...
3 min
Even negative reviews can sell, up to 82% of buyers are looking for them
You can't please everyone. Even if you have a top product, one day something won't work, ...
2 min
Quantity vs. quality: you need both for online reviews
Reviews are about quantity as well as quality. The number of reviews directly increases ...
3 min
Testing as an effective strategy for a new product launch
Collecting reviews before the product is launched? What on earth is the point of that? ...
4 min
Marketing without reviews doesn't work: data and common sense say so
Reviews rule modern marketing, yet they can be forgotten when planning campaigns. Some ...
3 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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