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Brand Testing Club's Blog

Welcome to the pulse of marketing trends, where we delve into the realms of tester communities, microinfluencers, and the transformative impact of user-generated content. From deep insights into boosting e-commerce conversions through authentic reviews to the latest happenings at Brand Tasting Club, our blog is your compass in navigating the vibrant world of product feedback. Stay ahead, stay informed.

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What do reviews that actually maximize conversions look like?

When a customer reads your reviews, they are looking for very specific things to make a ...

Even negative reviews can sell, up to 82% of buyers are looking for them

You can't please everyone. Even if you have a top product, one day something won't work, ...

Quantity vs. quality: you need both for online reviews

Reviews are about quantity as well as quality. The number of reviews directly increases ...

Testing as an effective strategy for a new product launch

Collecting reviews before the product is launched? What on earth is the point of that? ...

Marketing without reviews doesn't work: data and common sense say so

Reviews rule modern marketing, yet they can be forgotten when planning campaigns. Some ...

Do you want to buy positive reviews from us? 

Of course, we always try to meet your needs. Don't expect anything else. But only within ...

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How to drive better conversions with quality reviews?

Having a high conversion rate is an important element in sales. Conversions can be influenced in various ways, and one of the most useful ones is ...

Reviews will boost your SEO