Brand Testing Club's Blog
Are you curious about how customer reviews, product testing, and user-generated content influence sales? On our blog, you'll find valuable tips, latest marketing trends, and real insights on building trust and boosting conversions.
All articles
3 reasons not to cut the marketing budget during the crisis
Writing off marketing during a crisis is the second most serious corporate transgression, ...
4 min
Reviews are a good source of information. How to take advantage of it?
Reviews don't just have to help your customers. With careful analysis, you can extract ...
3 min
For positive reviews, stars are not enough: customers need long texts
Recent posts on our blog clearly suggest that the more reviews you have, the better for ...
4 min
What do reviews that actually maximize conversions look like?
When a customer reads your reviews, they are looking for very specific things to make a ...
3 min
Even negative reviews can sell, up to 82% of buyers are looking for them
You can't please everyone. Even if you have a top product, one day something won't work, ...
2 min
Quantity vs. quality: you need both for online reviews
Reviews are about quantity as well as quality. The number of reviews directly increases ...
3 min
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From browsing to buying: How reviews influence consumer behavior
Find out how positive and negative reviews are forming consumer purchasing decisions and how brands can use this trend to their advantage.
10 min
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